We will first clarify user and business objectives and then proceed to perform a rigorous review of your native mobile app or website from the company or a competitor of your choice.
We will perform many depths of review, from analysing data, performing usability evaluation, content audit, accessibility review, product performance audit, SEO and more, through key screens or parts of the flow that are the focus of improvement before or after a launch.
You will be identifying design and development flaws as well as create opportunities, by taking notes, video recordings and screenshots of every problematic area or potential challenge that may arise from the user’s point of view.
The outcome of this effective audit will be a a well crafted list of actionable recommendations for improving your mobile app or website. An audit report serves as a helpful guide for implementing suggested changes and thus, bring you closer to reaching and maximising your business and user goals.
In this report for your client or stakeholder, you will learn how to cluster all the findings into themes, problems or opportunities, ranking them in levels of urgency or importance.
When performing a 360 Audit you might collect anywhere between 50-250+ insights. Furthermore, you we simplify these findings into a more digestible executive summary.
These will help key stakeholders, PMs and decision makers priorities the most important low hanging fruit, so that individuals contributors or teams can continue to shape the roadmap with designers, marketers and developers to continue building a solid foundation for strategic product development to create high impact business and user growth.