The 360 Masterclass is available across three different bundles:

• Bundle 1: Online Performance
• Bundle 2: Experience Performance
• Bundle 3: Ultimate Performance

The most complete package is Bundle 3, with 12 key Chapters:



1. How to Audit & Set Up Figma
2. Performance & Tech Stack Audit
3. User Experience Audit
4. User Interface & Visual Design Audit
5. Accessibility Audit
6. Information Architecture Audit
7. Copy & Typography Audit
8. Search Engine Optimisation Audit
9. Content Benchmarking Audit
10. Social Media Audit
11. Trust & Security Audit (Hidden Mastery)
12. Executive Summary, Learn to Pitch & Finding Clients

Bundle 3 also includes a special bonus, Chapter 11: Trust & Security Audit (Hidden Mastery), available only in this Bundle.

No matter which bundle or Individual Chapters you purchase, they all include Chapter 1: How to Audit & Set Up Figma and Chapter 12: Executive Summary, Pitching & Finding Clients.

You’ll learn how to spot what’s holding a website or app back—and turn your findings into clear, prioritised improvements.

1. Set up your audit in Figma: Organise your findings so they’re easy to understand, share and act on.
   
   
2. Performance & tech stack: Identify technical issues that slow the experience down and frustrate customers.
   
   
3. User experience: Find friction that stops people from completing tasks, signing up or buying.
   
   
4. UI & visual design: Spot design issues that make your product harder to use or less credible.
   
   
5. Accessibility: Identify barriers that prevent people with disabilities from using your product.
   
   
6. Information architecture: Help people find what they need without getting lost.
   
   
7. Copy & typography: Make your message clearer, easier to read and more persuasive.
   
   
8. SEO: Find opportunities to help the right people discover your website through search.
   
   
9. Content & competitor benchmarking: Identify gaps in your content and opportunities to stand out.
   
   
10. Social media: Assess whether your channels communicate your value and give people a reason to visit your website.
    
    
11. Trust & security: Spot issues that make people hesitate to share their details or buy.
    
    
12. Executive summaries, pitching & finding clients: Turn your findings into a compelling case for action—whether you’re winning clients or getting your team on board.

For designers, these skills help you explain and defend your recommendations. For business owners, they help you decide what to fix, where to invest and what to prioritise.

No. You don’t need prior design or development experience. The Masterclass is suitable for beginners, designers developing their skills and business owners who want to understand what makes their website or app work better.

For designers, you’ll strengthen your foundations, identify problems beyond visual design and build a clearer case for your recommendations—whether you’re early in your career or leading a team.

For business owners, you’ll learn to spot issues that frustrate customers, ask better questions to designers and developers, and prioritise improvements before committing time and money.

You’ll learn what to look for, how to assess it and how to connect your findings to customer needs and business goals—so you can make decisions grounded in evidence rather than personal preference.

This 360 Masterclass is designed for business owners and also for professionals at any career level—whether you're an intern, junior, senior or head of design.

It’s perfect for Product Designers (UI/UX), Design Ops, Web Designers, Content Designers, Graphic Designers, Product Managers, Developers, and Marketers who work on mobile and website products and features.

Whether you're experienced or just starting, this course equips you with valuable skills and tools. You'll learn a practical, high-impact framework to optimize mobile and web projects at any stage—before, during, and after launch—helping you deliver more value, solve challenges, and create new opportunities for your company, clients, and users.

Yes.

Every bundle includes the opportunity to earn a digital certificate of completion and a LinkedIn badge once you complete the 360 Masterclass. You can then showcase it on your LinkedIn profile, CV, portfolio and social media.

You can learn plenty for free. The challenge is knowing what matters, which tools to trust and how to turn scattered advice into a useful audit.

This Masterclass brings 19+ years of experience into one structured 360 Audit process. You’ll learn what to check, why it matters, how to prioritise your findings and how to present recommendations people can act on.

For designers, that means a repeatable method you can use across projects and confidently present to clients or employers. Carlos used a 360 Audit during the interview process to help secure his last three permanent roles at Curve, iwoca and Deel. He also used the same method for companies like Lolipop, Dim, and Hotjar, generating additional income by applying it to different businesses.

For business owners, it means understanding what needs attention—and why—before investing in development, a redesign or more traffic.

You’re paying for a structured process Carlos has used to win jobs, secure clients and turn findings into business recommendations—so you can learn to apply it yourself.

A 360 Product Audit is a quality assurance process where your or your competitors' website or app performance is carefully reviewed and evaluated. The goal is to identify any previously unnoticed problem areas that reduce conversion rate, accessibility, ease of use, and cause gaps in design continuity in understanding the product and value proposition.

Critical issues are identified based on data analytics, and new opportunities are uncovered through rigorous testing in an evidence-based approach that ensures these summarised suggestions are included in a report that will lead to tangible benefits for your business and the end user.

It's called a 360 Audit because you won't just look at the Interface design or functionality, but will encompass UI, UX, IA, Product Performance, UX Copy, SEO, Social Tech Audit, Visual Design and Content Audit, Competitor Analysis and more.

This holistic product analysis is aimed at improving your product's performance and digital impact as well as user satisfaction, to ultimately create business growth,

You’ll learn to identify what’s holding a website or app back, prioritise improvements and explain why they matter—giving you stronger evidence to support your recommendations.

For designers, that means more compelling portfolio work and greater confidence when presenting to colleagues, managers, CEOs or clients.

For business owners, freelancers and agencies, it means making better decisions, presenting the value of your work and building a clearer case for investment.

Upon completion, you’ll also receive a certificate and LinkedIn badge to showcase on your profile, CV and portfolio.

You’ll leave with a practical method to assess digital products—and the confidence to explain what needs to improve, why and what to tackle first.